Using TikTok for business to grow your brand

Welcome to the digital era: where the secret to sending your brand to viral stardom is using a funny audio clip on TikTok. Hey, we don't get it either, but the simple truth is that the world's biggest businesses and influencers are leveraging TikTok to grow their name and push their products. If you aren't cued in to the realm of TikTok marketing, you are missing out.

With its massive and engaged user base, TikTok offers a unique opportunity for businesses to grow their brand. But how can you effectively leverage TikTok for your business? In this comprehensive guide, we will explore the features, benefits, and strategies of using the TikTok for Business feature. Whether you're a small business owner or a marketing professional, this guide will provide valuable insights to help you navigate and succeed in the TikTok landscape.

We'll also happily introduce IFTTT, our free automation platform that just released a plethora of TikTok integrations for you to try. As the most trusted automation service worldwide, we are sure you can streamline your TikTok workflow with our tools.

The potential of TikTok for brand growth

As stated before, TikTok's user base is massive and highly engaged, presenting a significant opportunity for businesses to reach and connect with a wide audience. With over a billion active users worldwide, TikTok's demographic spans various age groups, interests, and geographical locations, making it a diverse and inclusive platform for brands.

One of the key advantages of TikTok is its ability to enhance brand visibility. The platform's algorithm is designed to promote content based on user engagement rather than follower count, allowing even small businesses and new creators to go viral and gain significant exposure. By creating compelling and relevant content, brands can appear on the "For You" page, where users discover new videos tailored to their interests. This can lead to exponential growth in views, followers, and brand recognition.

TikTok's interactive features, such as challenges, duets, and live streaming, provide unique opportunities for brands to drive engagement. Users are encouraged to participate in trending challenges and create their own versions of popular videos, which can result in a snowball effect of user-generated content.

Influencer marketing is another powerful strategy on TikTok. Influencers with large followings can help brands reach new and targeted audiences. Collaborating with influencers who align with your brand values and target demographic can amplify your message and lend credibility to your products or services. Influencers can create sponsored content, participate in challenges, or host giveaways, all of which can drive significant engagement and conversions.

Understanding TikTok for Business

Okay, that's all well and good, but how should I designate my TikTok account for business? The answer to getting all the insights you need is in the TikTok for Business service.

TikTok for Business is a platform designed for brands and marketers, providing a suite of tools and features to help businesses create, measure, and optimize their TikTok marketing efforts. From creating engaging content to launching ad campaigns, TikTok for Business offers a range of possibilities. It also provides valuable insights and analytics to help businesses understand their audience and performance. With TikTok for Business, brands can tap into a global community of creators and consumers.

Setting up your TikTok Business Account

Setting up a TikTok Business Account is a straightforward process. First, download the TikTok app and create a regular account. Then, switch to a Pro Account in the settings and select "Business." Here are the steps in more detail:

• Download the TikTok app and create an account.
• Go to your profile page and tap the three lines in the top right corner.
• Select "Settings and privacy."
• Then select "Account."
• Choose "Switch to Business Account" and follow the prompts to complete the setup.

With a TikTok Business Account, you'll gain access to additional features and analytics to help grow your brand, such as the TikTok Business Center

The TikTok Business Center is a comprehensive platform for managing your TikTok marketing efforts. It offers features like ad management, analytics, and asset sharing that can help streamline your marketing process. By understanding and utilizing the TikTok Business Center, you can effectively manage your TikTok marketing and drive better results.

Within the Business Center, you can also find analytics that will help measure how successful your campaign is going. You can view ad performance as well as manage budgets and see how many people are viewing your content around the globe. These demographics can provide valuable insight into where you should pinpoint your efforts next.

How to Unlink TikTok for Business

There may come a time when you need to unlink your TikTok for Business account. Please note that once you unlink your account, you can lose any active campaign data. Also, if the account is used by a team, make sure all members are notified of the change.

To unlink your TikTok for Business account, follow these steps:

• Open TikTok for Business: Log in to your TikTok for Business account through the TikTok Ads Manager or Business Center.
• Navigate to Account Settings:
• For TikTok Ads Manager: Click on your profile picture in the top right corner and select "Account Settings."
• For TikTok Business Center: Click on the settings icon in the top right corner and select "Account Settings."
• Find Linked Accounts: Within the account settings, look for a section labeled "Linked Accounts" or similar.
• Unlink Account

Or you can even unlink it from the TikTok app itself:

• Click on the three lines on the upper-right hand corner.
• Select "Settings and privacy."
• Then select "Account."
• You're then going to select "Switch to Personal Account."

Ensure that your account is unlinked by checking the linked accounts section again. Your TikTok for Business account should no longer be listed.

Crafting your TikTok strategy

People often overcomplicate the process of growing a brand on TikTok. True, it's a novel and complex new app, but the fundamentals of what is needed to have a successful marketing campaign remain the same. There are three keys to success that you should keep in mind when crafting your TikTok strategy towards fame.

A successful TikTok strategy starts with understanding your brand's goals. Are you looking to increase brand awareness, drive traffic to your website, or boost sales? Once you've defined your goals, you can tailor your TikTok strategy to achieve them. This includes identifying your target audience, creating engaging content, and optimizing for the TikTok algorithm. Remember, consistency is key in any social media strategy, and TikTok is no exception.

Key 1: Identifying your target audience on TikTok

Knowing your target audience is crucial for creating relevant and engaging content. TikTok's user base is diverse, spanning different ages, interests, and locations. By understanding who your audience is, you can tailor your content to resonate with them. Check keywords, demographics, and any other insights into who exactly is viewing and interacting with your service or product.

Key 2: Creating engaging and authentic content

Content is king on TikTok. The platform thrives on creativity, authenticity, and engagement. To stand out, create content that is unique to your brand and resonates with your audience. Remember, TikTok is a platform for entertainment, so make sure your content is fun and engaging.

Key 3: Optimizing for the TikTok algorithm

The TikTok algorithm plays a significant role in determining which content gets seen. It's influenced by factors like engagement, relevance, and freshness of the content. By understanding and optimizing for the algorithm, you can increase your content's visibility and reach on TikTok. Sprout Social offers an excellent guide on the more advanced ins-and-outs on the algorithm.

Leveraging TikTok's features for your brand

TikTok offers a range of features that can help your brand stand out, including unique video effects, music and sound libraries, and interactive elements like hashtags and challenges. By leveraging these features, you can create engaging and viral content that resonates with your audience. Don't be afraid to experiment and find what works best for your brand.

Utilizing hashtags and challenges

Hashtags and challenges are integral parts of TikTok's culture. They can help increase your content's visibility and encourage user interaction. By participating in trending challenges or creating your own, you can engage your audience and boost your brand's presence on TikTok.

Engaging with TikTok's creative tools

TikTok's creative tools offer endless possibilities for content creation, including video effects, filters, and editing tools that can enhance your content and make it more engaging. By mastering these tools, you can create high-quality and creative content that stands out on TikTok.

Establishing influencer partnerships

Influencer partnerships can be a game-changer for your TikTok marketing strategy. By partnering with influencers, you can leverage their influence to promote your brand and reach a wider audience. However, it's crucial to choose influencers who align with your brand values and resonate with your target audience.

TikTok's new best friend: IFTTT

What if we told you that there is a tool that can help you automatically upload content, organize your content, or generate new ideas out of thin air? Some people call us magic, but we prefer to go by IFTTT.

IFTTT (If This Then That) is our powerful automation tool that helps you stay ahead of the curve when it comes to the ever-changing world of social media. With IFTTT, you can easily create a variety of workflows, or Applets, that will help you engage with your target audience and build brand awareness.

You can also automate the process of creating content, so you don't have to manually upload videos to your Instagram, Facebook, or TikTok every day. Additionally, IFTTT can automate the process of researching trends and topics that are most popular with your target audience. This will help you create content that is more likely to go viral and increase your chances of success.

Founded in 2011, IFTTT has been used by over 25 million individuals to automate both business and home tasks, saving time and increasing efficiency. It's used to connect over 1000 different services and systems, making all products and services work well together in a way that instills user confidence. Best of all, it's free and only takes a couple of minutes to set up.

Let's dive into IFTTT's TikTok integrations to explore how you can automatically upload content, organize your content, and generate new ideas!

The magic behind our TikTok integrations

First, let's explain about how our TikTok integrations work. We have a trigger, query, and action for our TikTok integrations, designed to automate and simplify your social media workflow. Triggers tell an Applet to start, queries provide data, and actions are the end result of an Applet run.

Trigger: New video

This trigger will run whenever a new video is posted to TikTok. Let’s take a look at two examples here:

When you post a new TikTok video, add it to a Google Spreadsheet.

Or, when you post a new TikTok video, automatically tweet about it.

Query: List videos

This query returns a list of your TikTok videos. Here’s an example:

When you press the button widget, get a list of your TikTok videos in a Google Spreadsheet.

Action:

This action will upload your TikTok video as a draft. Here’s an example:

When a new video is uploaded in your Google Drive folder, it will automatically upload the video to TikTok as a draft.

Maximizing your content’s reach: Share your new TikTok videos on your platforms automatically

With our integrations, you can ensure that your TikTok content reaches a wider audience without any extra effort. You can create or connect to our published Applets so that whenever you post a new TikTok video, it will automatically be shared across your desired platforms, such as Slack, Twitter, Discord, Telegram, Dropbox, and more.

Here are some Applets to get started with:

Automating for efficiency: Cross-post your videos to TikTok

With our TikTok integrations, your content will be shared automatically whenever you post a new video, making social media management convenient and efficient by eliminating the need to manually upload your video. For instance, if you upload a video to Google Drive or Dropbox, it will be automatically saved as a draft on TikTok.

Here are some Applets to get started with:

Staying organized: Effortlessly manage your TikTok content

Moreover, you can streamline the organization and tracking of your published TikTok videos by receiving a list directly to your email, Google Sheets, and other platforms. This feature centralizes your videos for easy management, helping you stay organized effectively.

Here are some Applets to get started with:

Supercharge your content creation with our AI services

Additionally, we have handful of AI services that are designed to supercharge your automated posts or generates unique content to engage with your audience, specifically our AI Social Creator and AI Content Creator . With our AI tools, you can generate new ideas for your TikTok content.

For example, our AI tool can generate ideas for your next social post when you simply write the topic your post is about in the Note Widget and it will come up with new ideas for content for your next post in your notifications.

We also have AI services that are platform specific, such as the AI Facebook Assistant, AI LinkedIn Assistant, AI Twitter Assistant, and AI YouTube Assistant. You can learn more about our AI services here.

Here are some Applets to get started with:

Join IFTTT

Sharing your TikTok videos across multiple platforms can significantly expand your reach. It's a powerful way to engage with your audience, build your brand, and maximize your online presence. With tools like IFTTT, you can automate the sharing process, ensuring your content reaches a broader audience with little effort. By leveraging these tools effectively, you can streamline your social media strategy and achieve greater visibility and engagement across various platforms. If you're looking to get started, you can read more about how to integrate TikTok with IFTTT here.

So, what are you waiting for? Join IFTTT for free today!