Whether you are a YouTuber, social media influencer or a blogger, the latest generative AI tools for text, image and video are a must-have. Despite being in its infancy it is already clear that these powerful tools are a boon, particularly for creators, solo-entrepreneurs and small businesses. Even adopting one of the following tools will save you hours out of your day.
This guide offers an overview of some of the most popular AI tools out there, many of which we use ourselves here at IFTTT. Before we talk about our favorites, let's first touch briefly on the dynamics of this exciting new market. At the core of the majority of these tools is one of OpenAI’s large language models. Unsurprisingly, Microsoft has moved aggressively to add AI across its entire product range following their investment in OpenAI. We’ve already seen the impact of this alliance in Microsoft’s Edge browser, Office 365, GitHub, and Azure, and we can expect many more announcements throughout the rest of 2023. We shouldn’t discount Microsoft/OpenAI's rivals however in this nascent market. Google, in particular, is a real threat and despite the uneven introduction of their Bard AI, it has the potential to be more powerful than OpenAI. Google's place in this emerging AI market however will most likely be determined not by technology, but rather by how successfully they are able to balance their existing search business with this new disruptive technology.
Here’s our list of 11 AI tools that you should consider adding to your content creation workflow. We’ve noted below which of these tools offer free accounts and/or trials.
IFTTT is an automation tool that allows you to automate your life and your business. It's free to join, so join today!
3 generative AI tools for text
Jasper
“Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.”
- Trial: 5 days with a word limit
- Boss Mode Plan: For individual and small teams - 50K words / $49 per month
- Business Plan: For growing teams and businesses - customized pricing
More pricing info here.
WriteSonic
“Create SEO-optimized and plagiarism-free content for your blogs, ads, emails, and website 10X faster.”
- Trial: 6250 word limit
- Long-Form Plan: For bloggers, freelancers and businesses - 47.5K words / $12.67 per month
- Custom Plan: For teams and businesses
More pricing info here.
copy.ai
“Experience the full power of an AI content generator that delivers premium results in seconds.”
- Free: 2000 words/per month
- Pro Plan: For unlimited words - $36/month
- Enterprise Plan: For teams and businesses - Customized pricing
More pricing info here.
3 generative AI tools for images
DALL-E
“DALL·E 2 can create original, realistic images and art from a text description. It can combine concepts, attributes, and styles.”
Pricing is based on image resolution:
- $0.02 per 1024×1024 image
- $0.018 per 512×512 image
- $0.016 per 256×256 image
More pricing info here.
Midjourney
“Create new worlds, fantastic characters, and unique imagery from short text descriptions”
Pricing is based on GPU hours:
- Free: 0.4 hours/lifetime
- Basic Plan: 3.3 hours / $10 per month
- Standard Plan: 15 hours / $30 per month
- Pro Plan: 30 hours / $60 per month
More pricing info here.
*Note the Midjourney service is only available on Discord (See Midjourney Discord)
Stability AI
“We are the world’s leading open source generative AI company. Our goal is to maximize the accessibility of modern AI to inspire global creativity and innovation.”
- Free: 100 credits hours/lifetime
- 1000 credits for $10
More pricing info here.
*Note Stable Diffusion is Stability AI’s image generator and is available as an in-browser application called DreamStudio.
3 generative AI tools for video
Synthesia
“Synthesia is an AI video creation platform. Thousands of companies use it to create videos in 120 languages, saving up to 80% of their time and budget.”
- Trial: None
- __Personal Plan: __10 video credits / $30 per month
- Corporate Plan: For larger companies - Customized pricing
More pricing info here.
Descript
“Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos.”
- Free: 1 hour/lifetime
- Creator Plan: 10 hours / $12 per month
- Pro Plan: 30 hours / $30 per month
- Enterprise Plan: Customized pricing
More pricing info here.
lumen5
“Grow your brand and drive demand with video at scale Our online video creator makes it easy for anyone on your team to create engaging video content”
- Basic Plan: For creating simple unbranded videos - $19 per month
- Starter Plan: For individual content creators - $59 per month
- Starter Professional: For professional video storytellers - $149 per month
More pricing info here.
Generative AI - Other tools
Originality.ai
“A Plagiarism Checker and AI Detector built for serious content publishers”
- $0.01 per credit. 1 credit scans 100 words
More pricing info here.
Surfer SEO
“Skyrocket your organic traffic with Surfer. Don’t leave your SEO strategy up to chance. Surfer will give you an SEO workflow to boost your organic traffic, increase your visibility, and improve your rank.
- Basic plan: For Bloggers, Freelancers - $49/month
- Pro Plan: For medium sized orgs - $99/month
- Business Plan: For large orgs - $99/month
- Enterprise Plan: Customized pricing
More pricing info here.
IFTTT for content creators
If you are not already using IFTTT for your content creation automations you can sign up for a free account. Also, check out our introduction guide “Automations for content creators.”
Business
AI tools for content creators that save time
February 20, 2024
